What we do during our working hours determines what we have;

what we do in our leisure hours determines what we are.

——George Eastman

▲George Eastman（柯達創始人）

記者：丁天茼

撰文：張睿

來源：慧聰成功故事

每個家庭都會有這樣一本相冊，老照片塞在透明的塑料膜里面，有父母的青蔥歲月，還有你小時候沒心沒肺的笑臉。那時候我們大多數用柯達膠卷，小心地將它放入相機，一張張數著拍下記憶中的影像，唯恐不小心就錯按了曝光的按鈕，那份虔誠已經是數碼時代再難感受到的。膠片已經漸漸退出我們的生活，柯達公司也在一波一波的技術浪潮中不斷發生著改變。

▲柯達膠卷

1* * * 年，George Eastman研制出第一架自動照相機，并給它取名為“柯達”，柯達公司從此誕生；

19* 0年，柯達占世界攝影器材市場7* %的份額，利潤占這一市場的90%；

19* * 年，立即自動相機上市，當年銷掉7* 0萬架，創下了照相機銷量的世界最高記錄；

19* * 年，海外銷售額達21．* 億美元，在《財富》雜志中排名第* * 位，純利居第10位，當時位于感光界第2的愛克發銷量僅及它的l／* ；

199* 年，在品牌顧問公司排名的10大品牌中，位居第四，僅次于麥當勞、迪士尼、可口可樂，是感光界當之無愧的霸主。

（資料來源于網絡）

然而，2000年開始，數碼市場瘋狂擴張，消費者對膠卷的需求急速下滑，柯達公司市值甚至一路從* 10億美元跌倒21億美元，陷入破產風波，哪怕懷舊引起的膠卷熱潮也無法阻止數字系統取代膠片的步伐。一百多年的歷史中，柯達經歷過弱小的創業初期，享受過全球市場的矚目和追捧，也正經受著時代椎心泣血的碾壓。

201* 年，飽經滄桑卻有著換骨奪胎勇氣的柯達公司重組資源，轉型成為一家專注商業圖文印刷的公司，并對全球B2B市場展開進攻，滿血復活走出破產保護的陰影。柔版包裝印刷技術是近年來柯達公司研發的拳頭產品，能夠減少印刷浪費，總體消耗可達到20%，幫助企業用戶在瞬息萬變的市場中提升性能，嚴控成本。

我們非常榮幸地在第九屆北京國際印刷技術展覽會中邀請到柯達公司柔版包裝印刷事業部董事長Christopher J. Payne作客吉印通 直播間。

以下為訪談實錄

吉印通 ：此次參加大印展柯達為我們帶來了柔版包裝印刷技術，目前公司該技術的發展狀況如何？

Christopher J. Payne：Thank you for having a sit. I'm Christopher J. Payne. I’m the president of the Flexographic Packaging Division. We are involved in the packaging business and we are innovating flexo as a packaging printing technology. Within Kodak, this is one of our great technologies. Obviously Kodak is also involved in offset printing，work flow and inkjet.

很高興來到這里，我是柯達柔版包裝印刷事業部董事長Christopher J. Payne. 柯達公司已經介入包裝領域多年，在柔版包裝印刷方面做了很多創新。在柯達內部，柔版印刷是一個非常重要的技術支撐，同時還有膠印、工作流程、噴墨印刷等其他的印刷事業部門。

▲柯達公司展臺（大印展現場）

吉印通 ：您之前是否參加過大印展？此次參展的感受如何？

Christopher J. Payne：This is my first time to China Print，but my fourth time to Beijing, and I’d been to Shanghai many times. For me this is a very exciting show, because you get to see how the technology be deployed to package printing and other printing applications.

我第一次參加北京國際印刷技術展覽會，但這是第四次來北京，還去過好幾次上海。（笑）參加展會我特別激動，在這里我們看到大量先進印刷包裝技術已經應用到中國市場。

吉印通 ：柯達柔版印刷事業部是第一次參加大印展，在展位布置方面，有什么特點來吸引參觀者，提升關注度呢？

Christopher J. Payne：We are basically focused on Flexographic printing，and our technology is a key piece of driving flexo to the next generation. We are involved in helping the brands to produce better quality packaging which helps sell consumer products better. Specifically, our technology is helping sustainability, and it is able to produce the same quality package as produce gravure printing for packaging，and is making the flexo printing process more productive. When you think about some of the new government regulations regarding package printing and solvents, our technology is going to help, in trems of reducing the environmental conditions as well helping the brands at printing more efficient.

柔版包裝印刷技術是全球最先進的技術之一，我們在展臺向參觀者們重點展示了柔版印刷包裝技術制作的樣品，為品牌廠商印制產品外包裝，這些包裝產品平時在超市、購物中心都能見到。柔版包裝印刷技術的特點是可持續性和環保，相比較目前常用的凹印和膠印技術來說，柔印具有成本優勢，印制而成的產品質量也更好。目前各國政府對環保對可持續性發展都公布新的法規，柔版印刷技術將成為符合新政策的主流技術。

吉印通 ：柯達公司在展位上的新技術新產品相較同類產品又有哪些優勢？

Christopher J. Payne：As you know, there are number different printing products to be printed by flexo, such as flexibles，labels and fluting paper. Our technology is unique in terms of we can get the higher print quality compared to any other flexographic printing technology. Specifically, we use one single process to print all of the applications and to create the plates for all of the applications. Our technology was introduced in 200* , and we have about * * 0 installations worldwide. Of the * * 0 installations there are over one hundred in Asia, and more than 1/* in China. What we are experiencing is that the technology has really been successful in the European and US, and we‘re now beginning to see the change in China given the importance of packaging and the growth of fast moving consumergoods.

的確，現在有很多不同的印刷方式來印制軟包裝、瓶罐標簽、彩盒和瓦楞紙外包裝。但在我們柯達展臺上展示的柔版包裝印刷技術相比目前大量使用的印刷技術，質量更好效率更高。僅需要一套柔版印刷工藝一個板材和膠片，就能滿足不同的包裝印刷的需要。200* 年，柯達柔版印刷技術正式推向市場，目前已經在全世界安裝了* * 0條生產線，其中有100多家在亞太地區，中國市場大概占據1/* 。柔版包裝印刷技術已經在歐洲和美國廣泛使用，中國市場也出現了柔印技術替代其他技術的趨勢。

吉印通 ：柯達柔版包裝印刷技術什么時候進入中國市場？中國消費者的使用情況如何？

Christopher J. Payne：Our technology enters China about 2011 and 2012. We today have a number of partners in China, and then we have a whole set of the print using technology for fluting paper，flexibles and labels. We are very excited about the opportunities in flexible packaging in China, as our technology compete and help our customers do a better job than gravure.

2011~2012年期間，柯達柔版印刷技術進入中國市場。目前，中國已經有一些包裝印刷廠家在使用柯達的柔版包裝印刷技術來印制像軟包裝、瓶罐的標簽、紙盒和瓦楞紙盒等外包裝產品，我們看好柯達柔印在中國市場的發展前景。

吉印通 ：柯達公司進入中國市場發展狀況較好，那么公司近五年有怎樣的發展目標和規劃呢？

Christopher J. Payne：To the development of flexo packaging, we’ve been involved in finding the key customers in China who can use our products to help us understand how the Chinese market works. So we see a great opportunity as we move forward. We established the Flexographic Technology Center in Shanghai two months ago, so we’re beginning to invest to the growth market and help our customers more broadly in China. The Flexographic Technology Center in Shanghai augments the development of the flexographic industry in China, and towards not just our customers but also their partners you see here in the booth, the printing press facturers and manufacturers. Be actually, over the next * years , we see the marketplace for flexography in packaging printing continue to grow and we’re very excited.

目前我們的推廣戰略是和一些重點的包裝印刷廠家、重點客戶進行合作，說服他們應用柯達柔印系統和技術，然后他們就能起到一個很好的示范作用，從而擴大我們的客戶群。兩個月前，我們在上海設立柯達柔版包裝印刷技術中心，加強在中國市場的推廣力度，與客戶更加緊密地合作。未來五年甚至更長的時間，中國的包裝市場給柔版包裝印刷技術帶來的機遇是巨大的。

吉印通 ：201* 年以來中國市場中“互聯網+”成為熱門話題，柯達公司在互聯網方面有沒有什么計劃呢？

Christopher J. Payne：We see packaged goods gone to retail store but also been sold online, from a package printing point of view, we see the means very similar. For package printing in general, sales online and sales in the retail stores is good because packaging will be slightly different which means more printing and more versions of the package for these different channels. There will be differences in times, quantity, size even the marketing message, but the final products will be the same. The basic package in the package printing will still be basically the same but just different versions. The Kodak flexo technology will be helpful in the online sell products because they are going to reduce the wait time of the package and that requires even more sophisticated printing.

我們看到越來越多的商品從商場超市轉移到了互聯網。從包裝印刷的角度來看，這個趨勢和以前在商場的銷售狀況差不多，但是從包裝領域來說，在商店和在網上銷售的產品外包裝是有一定區別的。商品本身是一樣的，只是外包裝會有區別，區別之一就是客戶的定制化、可變信息、條形碼、二維碼等印刷可能會有所不同?？逻_的柔版包裝印刷技術印刷更快，更適合應用于短版貨，可能會對網上銷售產品更有利。

吉印通 ：參展期間，柯達公司向參觀者展示了大量的樣品和柔印技術的優勢，展臺目前的狀況如何？

Christopher J. Payne：We’ve been very encouraged so far. We have a lot of customers from Beijing, Shanghai and Guangzhou. The show has also attracted a lot of customers and potential customers from around the region. We have customers from Malaysia, Indonesia and India, so the show is very good for us at this point.

這兩天柯達展臺的參觀者情況非常令人鼓舞，客戶來自中國各地，帶來了許多現有客戶和潛在客戶，甚至還有來自馬來西亞、印度尼西亞、印度等地來的客戶。

吉印通 ：最后談一下您第一次參加展會有什么體驗有什么感覺？

Christopher J. Payne：I’ve had a great time at the show. I think the show chooses the appropriate period of the boom seasons of the Chinese marketplace and all of the great things are happening. For Kodak itself, it will be good to show our flexographic technology and we had great reception. I see a great opportunity for flexographic printing， particularly with flexo driving next generation, higher quality, better sustainability and better productivity. So just a big thank you to the HC* * 0, and I'm glad to be here for an interview.

中國印刷展令人鼓舞，觀眾很多，對我們未來的業務發展有著巨大幫助。而且我也看到了柯達柔版包裝印刷技術將在未來幾年中成為主流的技術，它相比其他的印刷方式更環保，更高質高效。很榮幸在這里接受吉印通 的采訪。

▲Christopher J. Payne（左）

柯達公司曾被戲稱為黃色巨人，它在一百多年后的今天斷腕歸來，重塑生命線，我們期待他在業內再掀狂瀾。